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0:00 Joining us now is Ida and we're gonna be talking about Live Arctic Essentials.

0:04 What's wonderful about my new friend is that she's from Norway. I think she's probably traveled among the farthest to be here. Welcome.

0:13 Thank you so much for having me. Such an honor to be here.

0:16 We had so much fun last night getting to know one another. Um, so I'm glad that you're here. What is the story behind this brand? So, we are a wellness and

0:25 health brand, a lifestyle brand, and we sell premium sciencebacked supplements rooted in the Nordic lifestyle. You know, we're from the Scandinavia.

0:36 Um, but we are completely new here in the US, but we are not new into the supplement uh industry. Uh, our

0:44 Norwegian on group actually have been working within the supplement industry for over 20 years. Ah,

0:51 and we have over, I think, 700,000 happy customers across Europe. And now we are here in the US.

0:59 Now you're here in the US.

1:01 You decided to expand because you wanted to help more people. That's one of the things that we talked about last night.

1:06 Once you kind of know that you're helping people, you just want to help more. Yeah. So, exactly. You're expanding. Yeah.

1:13 The United States sometimes we need the help.

1:18 You know what it is? It's like we're such a busy population. Do you see that when pe especially in New York when people say the phrase in a New York minute?

1:27 Yeah. It means because we're constantly like frenetic energy. Y right.

1:33 It's important that we are adding some things that we're missing. Yeah.

1:37 So what are we missing? What is this top product? What is this?

1:40 So Move Essentials is a twoin-one formula for both your joints and your bones. Okay. And it helps to sort of

1:49 ease pain-free movement and reduce that inflammation. And in the Nordics, we see daily movements as sort of our I don't

1:58 know longevity insurance. So move is really at the core of our lifestyle.

2:05 I was trying to do jazzer size. Do you know what jazzer size is? It's exercise mixed with dance. Oh, fun.

2:10 You know, cuz you look like you have a dancer body. Like you dancing. You have been dancing. Okay. I'm usually pretty after talking to so many people I can tell just you have like this elegance

2:18 about you and this beautiful posture and I'm she's a dancer. Um but for me dancing doesn't feel like exercise so I don't mind doing it. So okay so this

2:27 would be something a product that would help me give me the support that I need to be able to dance.

2:32 Absolutely love that. Okay. And what else did you bring us?

2:36 So I also brought um gut essentials. You know, in the Nordics, we really focus on clean eating, fresh fish, lots of

2:45 vegetables, not that much ultrarocessed food. And we know that having a happy and healthy gut microbe is just crucial

2:52 for the whole body health. So, um, we created this formula to improve digestion, but also enhance your gut micro, which makes your entire day.

3:05 Okay. And then we have energy essentials. You know, in the Nordics, we really cherish the the authentic balance that we have

3:13 in our everyday life, but we also need energy, natural energy. So, this is an alternative to coffee or energy energy

3:22 drinks. It gives you like a jitter-free steady energy.

3:27 Interesting. Yeah. And that's all in supplement form. Yes.

3:30 So, all you need to do is just take it with a glass of water and you're good. Do you need to take them with food?

3:34 No, you don't need to. A glass of water is fine. Sometimes people take two capsules or just start with one.

3:40 Okay. Now, when you say Nordic lifestyle, it does make me think of people that on like on like skis skiing. Yeah.

3:48 But I'm sure not everyone skis in Norway or do you? Pretty much everyone skis.

3:53 You just grow up on But I think what's important to say about the Nordic lifestyle is that health and wellness and longevity is not is not the trend. It's a way of life.

4:04 It's just completely incorporated in our DNA in and in our culture basically. And

4:11 when we saw more Americans embracing like typical traditional Nordic habits like cold plunging, hot sauna, yes,

4:20 functional wellness or even, you know,

4:22 higa as a concept. We thought it was a great opportunity to to launch here to bring your awareness here. I love that. Yeah,

4:29 these products. Uh, so we have this product, those products and what is this?

4:33 Yes. So, this is Mino Essentials. It's a product for women in both perman menopause or during menopause.

4:42 And it helps to relieve like typical menopause symptoms, you know, like hot flashes, brain fog, um, and even sleep

4:52 problems. And it sort of restores your estrogen level in a natural way. And it also has K2 because you know we women we

5:02 need to build muscles. We need to do weight heavy weight lifting. Um so that's why we also included K2 in this product.

5:09 I love that. Uh omega like what are some of the things that are in your products? Like what's the base?

5:15 Yeah. So none of these products actually uh have omega but we are one of the biggest omega-3 suppliers in Europe. So

5:24 obviously we will launch a pure Arctic omega-3 product here in the US as well.

5:30 Okay. So that's coming in the future. I picked up on something from our conversation last night. Okay, perfect.

5:35 So these products are available on your website currently.

5:39 Yes, we launched a website and we also have a Instagram you can follow for like daily inspiration and we also give you like little daily Nordic hacks.

5:49 Lovely. Um and what about like a hat? I think we need a hat that says live arctic essentials, right? You know, like a warm cap of some sort

5:58 probably. But uh we also have summer, which is nice. We have all four seasons.

6:04 You do. We were talking about the lighting, too, that the way that the the sun Yeah, it's really strange because during winter time, we don't really have that

6:11 much light. It obviously depends on where you live and in in what country.

6:15 But once the sun comes out and you can just feel this energy from the rays from the sun, it's just a magical feeling and

6:24 that's the feeling we are trying to capture with Live Arctic Essentials. Lovely. Congratulations. You're the CEO. Yes.

6:31 Do you love your job? What's like I love it and I feel so excited to enter the US market, but also it's very scary. Really?

6:39 Yeah. Okay. Cuz it's new. It's new. It's just new.

6:42 Yes. But um I know that our science is really good. We have such high integrity when it comes to science and I mean we

6:50 are used to navigated within strict regulations in in Europe. Yes.

6:55 So we only use sciencebacked ingredients with clinical studies. We we publish uh everything on our site so you can read like the science behind every product.

7:07 Um, but we formulate the products in the Nordics, but we actually produce them here in the US and we do batch tracing

7:14 of every product. So, I feel like really secure uh on the science and credibility behind our products.

7:22 I know you should feel very proud of that.

7:25 Know you accomplish something that not many brands do. So, that's, you know, I always say way to glow or way to grow,

7:31 but you've done both really well. If I wanted to take one supplement of, you know, all four each day, is that

7:38 advisable or do you Absolutely. I I would start with move essentials because as I said, daily movement just I don't know everything

7:47 from lifting weights or playing tennis or just going for a walk is just such a crucial thing for vitality and it's like

7:56 a Yeah, like I said, it's a insurance for your longevity. So, I would start with that one.

8:02 Excellent. So, I'm going to see you at my 100th birthday party is what we're saying, right? Looking forward to it. Me, too. Maybe we can do it in Norway. And maybe we could do it in Norway.

8:10 We'll be living it up in Norway. Thank you so much,

8:13 our lovely guest. Uh, please check this out. Go to their website to learn more. It is very cool. It's called Live Liv,

8:21 right? LIV Arctic Essentials. Be well.