Built on 20 years of expertise. Backed by a group that has served 700,000 customers across 33 European countries.
Liv is our answer to what we've learned along the way — a cleaner, more intentional approach to supplements, rooted in Nordic principles.
Now we're bringing it to the US.
Welcome to Liv Arctic Essentials
Health doesn’t need to be complicated. In the Nordics, we keep things simple — we move our bodies, eat clean food, sleep well, spend time with people who matter, and step outside no matter the weather. It’s balance, not burnout. It’s real life, not a wellness trend.
At Liv Arctic Essentials, we bring that same philosophy to modern health — simple, honest, and backed by science. We don’t believe in quick fixes or empty promises. We believe in daily consistency, clinically proven ingredients, and results that build strength from the inside out.
Stop settling for “good enough.” Stop accepting stress, fatigue, or imbalance as normal. It’s time to take charge — to move, rest, nourish, and thrive with intention.
Our name, Liv, comes from Norse heritage. It means life. To us, it’s more than survival — it’s vitality, strength, and joy. It’s about demanding more out of your every day and finding the balance that lets you live fully — inside and out.
Each Liv formula blends Nordic purity with modern science, designed to empower your body’s essential systems — energy, movement, digestion, and hormonal harmony. Every capsule is a commitment: to balance, to consistency, to yourself.
Because health shouldn’t be hard. It should be clean, authentic, and essential. Follow us on Instagram for daily inspiration, science-backed wellness facts, and authentic Nordic moments from the people who live it every day.
Be stronger. Be calmer. Be more you.
Thrive the Nordic way.
With love,
The Liv Team
Ida Barth Thomassen
CEO
After raising three toddlers and turning 40 years old; I finally had the time to reclaim my life, body and health. For a while, I was on the path to becoming a super obsessed biohacker 24/7. But then I realized, lasting health is so much more than optimiziming your routine. It's also about living well. Spend time with people you care about. Challenge yourself to try new things. It´s about happiness and balance. And sometimes just completely skiping your routine and living your life!
Dr. Katharina Pracon
M.D. Primary Care Physician
I'm a physician, a mother, and let's be honest, someone who spent way too many years telling other people how to live well while surviving on hospital coffee and four hours of sleep. In recent years, I finally started taking my own advice: not the rigid, joyless kind, but the kind that fits into a real life, with deadlines, teenagers to wrangle, and the occasional desperate need for a good laugh. As a doctor I care deeply about the science of living well, but as a human being I care just as much about the art of it, the choices, the rhythms, the small things that make a life feel like one worth showing up for.
Elham Nikpey
Chief Scientific Officer, PhD
I was fortunate to grow up immersed in a rich culinary culture that emphasizes fresh fruits, herbs, seasonal ingredients, and a commitment to quality. My philosophy regarding food is one of inclusivity; I enjoy a wide variety of dishes, including desserts. I believe in a balanced approach that incorporates regular physical activity, recovery practices, and scientifically supported supplements to enhance the benefits of nutritious foods and healthy routines.
Atle Egenes
E-commerce Director
My personal relationship with a healthy lifestyle can be summed up like this: I’m the type of person who owns more sets of workout clothes than 'normal' clothes. If I miss a training session, I'm not just a little grumpy – I genuinely wonder if the universe is out of balance. I work out, not because I'm a machine, but because it's my personal 'reset button'. It helps me clear my head and gives me the calm I need to stay focused. In short: Sweaty, Happy, Focused.
Jeremy Fox
Head of operations US
I grew up playing sports and have always been somewhat health conscious, trying to stay active and eat healthy. After becoming a dad and now having two young children, I've made a real commitment to my health and it's made such a positive change in my life. My health has become a much bigger priority, realizing how much energy it takes to be an active and engaged dad. There are countless things I want to do and experiences I want to share with my kids and I know a key part of making that happen is staying healthy and active into old age.
Jill Cappaert
Social Media Manager
I didn’t grow up learning healthy habits around nutrition and exercise, so my wellness journey has been something I’ve built over time. Along the way, I’ve learned that lasting change comes from small, consistent choices—finding ways to move throughout the day and planning workouts so they actually happen. I don’t believe in restriction, but in balance and moderation. As a busy mom, a lot of my movement comes from everyday life—running between activities with my kids and making time for walks and outdoor adventures whenever we can.
Katrine Sørum
Director Subscription and Customer Loyalty
I'm obsessed with science, and love a good reference list! However, with two toddlers in the mix I'm currently chasing micro wins. Low effort, high impact healthy habits that doesnt take a lot, but that makes an impact!. For me its all about balance, I love a green smoothie, but I also LOVE a chocolate bar.
Matilda Larsson
CMO
Born between two Nordic cultures, I've always had a deep appreciation for the simple things that actually work — movement, heat, fresh air, and quality time. As a parent of two small kids, "simple but effective" is how I tackle this beautifully chaotic everyday life. I firmly believe sauna is the answer to most of life's problems — and science is starting to agree with me!
"As a Norwegian doctor, I’ve seen that small, consistent habits will always outperform extreme change"
- Dr Katharina Pracon, M.D. Primary Care Physician
Our Company Values - the heartbeat of the brand
Purpose-Driven Wellness
We’re here to raise the standard for what wellness should feel like.
At Liv Arctic Essentials, we don’t believe in “good enough.” We’re driven by the belief that health should support the whole person — body, mind, and everyday life. That’s why we stay proactive: listening to real customer needs, exploring emerging research, and continuously evolving our formulas and education. Our mission is simple — help people feel stronger, calmer, and more capable, with wellness that’s built to last.
Uncompromising Integrity
Purity. Proof. Transparency. Every time.
We operate with Nordic-level integrity — clean, honest, and rooted in evidence. We only create supplements we can stand behind 100%, using premium ingredients and clinically supported doses. Every batch is rigorously tested, and we’re transparent about what’s inside, why it’s there, and how it works. No hype. No shortcuts. No watered-down formulas. If it doesn’t meet our standards, it doesn’t become a Liv essential.
People, Community & Connection
Wellness thrives when we do it together.
The Nordic way is built on community — and so are we. We care deeply about our team, our partners, and the people who choose Liv Arctic Essentials. Internally, we value collaboration, inclusion, and personal growth. Externally, we build relationships with suppliers and partners who share our standards for quality, sustainability, and integrity. And we create a customer community rooted in shared rituals, real stories, and a belief that health should be supported — not battled alone.
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Explore the Liv Lineup
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