We didn’t come to the U.S. to blend in.
Just six days after launching, we were invited onto The Donna Drake Show on CBS to share our perspective on health, supplements, and what’s often missing in today’s approach.
We may be new in the U.S.—but we’ve spent over 20 years in the supplement industry, with more than 700,000 customers across Europe.
What We Shared
During the interview, we talked about what actually supports the body—consistently and over time:
- Why most supplement routines feel overwhelming (and often underdeliver)
- The role of daily movement as a foundation for long-term health
- Why gut health impacts everything from digestion to energy
- The importance of steady, natural energy—not spikes and crashes
- When targeted support makes sense—and how to do it properly
Built in the Nordics. Here to Raise the Standard.
In the Nordics, health isn’t something we chase.
It’s something we build into everyday life.
That means:
- Fewer, better products
- Science-backed ingredients
- No unnecessary complexity
It’s a different approach—and one we’re now bringing to the U.S.
Watch the Full CBS Segment